Conceptualization and design.
Graphic campaign at point of purchase and OOH.
As an extension of the line within the portfolio of energizers, the new green Power 360 variety was launched on the market, which was presented as a novelty having açaí as an ingredient. This great novelty was the heart of the campaign and gave rise to the creation of the concept “everything is possible”, which was supported by the particular properties of acai, especially strength.
Being a graphic campaign, we use 3D elements that transmit strength and that visually envelop the product, giving it due prominence.
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