Codigo Comunicaciones is a recognized communication medium specialized in Advertising & Marketing. It diversified its portfolio by creating new brands that felt alien to each other since they did not respect the identity of the parent brand. His accelerated growth brought disorder and lack of unity, he had focused on building his products individually, losing sight of his own branding. It was time to return to the essence.
We reviewed the brand vision and shaped it by giving it an elegant and versatile character: Codigo seeks to be a strategic ally of brands, and this idea is what we must always reflect as a brand.
The logo is the center of any identity and it has to convey in a very simple way what the brand represents. We created a new logo – inspired by the sender / receiver figure – that is versatile, easy to read and takes full advantage of name recognition. A new typography was also created redefining the spaces based on a repetitive pattern, this was possible since the structure is similar in each space. The end result is a complete identity system for Codigo Communicaciones that is visually tangible in logo, composition, typography, iconography, color, movement, photography and tone of voice.
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