Toulouse Lautrec commissioned us to redesign the brochures for their entire career portfolio. The challenge was great given that we had to respect the new identity system, giving each race its own personality. In addition, Toulouse had to present in society the new Faculty of Business, which had to breathe the values and personality of the brand, taking care to be empathetic with its new client profile, the prospect interested in business careers.
Toulouse is a brand with a bold identity, especially for its color palette, which, being so colorful, manages to detach itself from the category. This audacity inspired us to create an innovative format, the brochure had a folded tab in one of the corners. At first glance it looked like a common brochure but this simple detail made the difference. Also, the covers were highly conceptual and full of color, further accentuating the brand’s freshness.
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