A brand of industrial potatoes.
We were commissioned to design a new brand of special pre cooked potatoes for chicken poultry. The challenge was to present the brand as a 100% natural alternative superior to the existing offer.
We design the strategy focusing on the attributes of origin and naturalness. These define the essence of the brand and we must transmit it in the naming, the identity and especially the packaging. We build the logo with a unique typeface designed by hand, as well as the illustrations that dress the pack. The end result is a friendly and provocative packaging that awakens all the senses.
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