Today more than ever, B2B brands are gaining relevance given that the offer of services in different areas has proliferated. Kensal is a sample of them. Kensal is an Architecture and Engineering studio specialized in multi-format retail projects and stores or premises for retail brands.
We had the pleasure of redesigning the identity of the brand based on strategy, redefining its purpose, personality and values.
Kensal’s value proposition integrates the design and conceptualization of architecture with the structural processes of Engineering. Likewise, his expertise lies in the fusion between Eastern and Western culture. This mixture of antagonistic and at the same time complementary worlds was the inspiration for the identity of the brand. The logo is strictly typographic, however the K plays a double role, since being inverted it simulates the oriental symbology at the same time that it becomes an isotype.
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