The culinary offer in Lima, and in Peru in general, is diverse. Our gastronomy allows us to have a great variety of restaurants with different specialties. Today, it is a mature category where innovation and creativity stand out. Mr Malcom does not escape this reality. This new restaurant format presented a different proposal since the physical space was rare, the restaurant would be built inside a container.
The challenge with this new brand was to conceive it with its own personality that makes it stand out quickly by focusing on the peculiarity of the space. From this unique element the strategy was defined and a story was built that gave life to Mr. Malcom. We conceive the brand from its beginnings, naming, identity and system, look & feel of the restaurant and applications.
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