ON RETAIL PERU
On Retail is an innovative company with 5 years in the market, born with a unique value proposition being a pioneer of the “neighborhood mall” concept in Peru. During these years the company has grown exponentially, which has led it to diversify its portfolio of services by creating three new business units complementary to the basic consulting service.
The brand also had to evolve, giving way to a corporate brand capable of accommodating the different business units. Rebranding impacts not only the visual aspect of a brand but also the brand strategy. It was time to review the personality and values and question whether the identity did it justice. This is the response to the change in the color palette, the use of fonts and the details of the isotype.
With the parent brand resolved, we define the architecture to bring the four existing business units to life. Likewise, we develop distinctive support elements such as the corporate fabric, which is adjusted to each of the units, giving them their own personality.
The project culminated in the redesign of the website, we touched on the basis from the structure, content and usability to define the new website as the center of the digital ecosystem.
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