SURF LAB PROJECT
South America’s first high performance surf-focused center. A bold proposal and different from the current offer on the market. The challenge in strategy and design was to make clear the differences between a board school and a high-performing center. The first step was to establish a genuine brand vision that conveys the sport of surfing as a serious sport, aimed at anyone who is willing to see it that way.
We create an identity based on the concept of LAB and as a complement elements associated with waves. We also design the entire identity system and applications that give life to this great brand.