LIMA
Av. Alameda los Pinos 584
Urb. Villa Marina
Chorrillos

UKU PERUVIAN SOUL

UKU PERUVIAN SOUL

Peruvian food enjoys great recognition throughout the world, not only its dishes but also its inputs. The Taste of Peru company, a native of Denmark, saw the opportunity to introduce a 100% Peruvian product such as chili paste to the Danish market.

The challenge was great given that they had to make a difference by creating a new market niche and capturing the interest of the main client, the chef.

History tells us that in Inca mythology the world below was called Uku Pacha. A place that began just below the earth’s surface and extended to the depths of the sea. The Uku brand is a Peruvian product that brings together inputs that come from the earthly world and from that distant territory called Uku Pacha. Uku represents that mixture and embodies it in its rigid-gothic typeface, as a reference and reverence to the stones that were the basis of the Inca constructions. This folkloric style represents present-day Peru and is accompanied by vivid colors used in Inca looms.

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UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL
UKU PERUVIAN SOUL