A virtual flower shop.
We immerse ourselves in the world of flowers to bring this great brand to life. The challenge was to challenge the traditional flower sales format by exclusively selling online. How to transmit the feelings of the flower shops through identity and the graphic system was a great task.
When we think a flower shop, the first thing that comes to mind is the delicacy and aroma of the flowers and how they react to the care we give them. We propose a completely organic identity that responds to this principle, the way in which flowers grow and how they integrate with their environment. The typography, completely handmade, gives it the delicacy that the brand requires.
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