Torneo Surf Ramp | Graphic Design
Surf Lab, the first high-performance center in LATAM, organizes this unique surfboard tournament. The uniqueness of this competition lies in it being a surfboard contest held on a skate ramp. It is aimed at the future promises of surfing, and in its third edition, the call was extended to all of Latin America, making it an iconic tournament. We were tasked with designing the recruitment campaign, and recognizing the tournament’s potential, we proposed a completely disruptive and appealing graphic design to the target audience.
With an old-school style, we brought the tournament to life. Instead of typical recruitment pieces, we designed posters based on hand-drawn illustrations inspired by the mastery of the waves. The final result is a collection of cult pieces that characterize this unique tournament.