GYU
The Edo Group continues to bet on innovation and creates Gyu, the first Nikkei grill restaurant. This is a novel concept for Peru and for the diner accustomed to other types of grills. The challenge was to create a brand that conveys the new concept, especially highlighting the oriental influence.
We had to design from the brand’s strategy defining a noble and traditional personality but with character. The graphic breathes the oriental style and lets us quickly understand that it is grills. The definition of the logo symbolizes a Japanese Inkan, which means seal. We designed a robust system where iconography stands out allowing you to mark your own label, or Inkan, and makes the brand even more authentic.
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