Gyu | Branding
The Edo Group continues to bet on innovation and creates Gyu, the first Nikkei grill restaurant. This is a novel concept for Peru and for diners accustomed to a different type of grilling. The challenge was to create a brand that conveyed the new concept, highlighting the oriental influence above all.
We had to design everything from the brand strategy, defining a noble and traditional yet characterful personality. The graphics exude oriental style, quickly conveying the idea of grills. The logo design symbolizes a Japanese Inkan, meaning seal. We crafted a robust system where the iconography stands out, allowing it to make its own mark, or Inkan, and making the brand even more authentic.
