Cassinelli | Environmental Graphics
En Vedoble Estudio, we started with the need to create a brand identity for Cassinelli; a well-known retail company throughout Peru. The objective was to solidify its positioning as a premium business line through a new immersive image that is reflected in all its stores. In this way, we created an elegant graphic system and implemented pieces that now allow for a more sophisticated and welcoming experience in its locations.
We began the project by adjusting the logo to make it symmetrical and proportional. From there, we developed geometric patterns that make up Cassinelli’s new graphic system, inspired by the patterns of the tiles offered in the stores. The next step was the creation of signage, which follows the same guidelines as the patterns and consists of symmetrical lines. We focused on finding the appropriate thickness of the lines and using shapes such as circles, semicircles, angular and curved edges, all with the aim of conveying the elegance that characterizes the brand.
On the other hand, to implement the graphic system in the spaces, we concentrated on finding the right colors. For the signage, we used a bluish-gray color, while for sales signage, we used a deeper blue. This was done to enhance each space accordingly.
