Leite Manjar | Rebranding
Manjar Leite is a Peruvian pastry and dessert brand that has been offering dessert ingredients for over ten years. However, it lacked a new visual identity that aligns with the quality of its products. Therefore, we took on the challenge of elevating its perceived value.
Our work with Manjar Leite began by defining the brand strategy, starting with establishing its positioning: ‘the ideal partner for home dessert preparation and pastry businesses, thanks to its extensive portfolio of bakery and fine pastry products.’ Simultaneously, we leveraged the brand’s youth and limited recognition to establish a cheerful and fun personality that sets it apart from competitors, aiming to create closeness with potential customers. Next, we started with the creation of the visual identity.
To design the Manjar Leite logo, we began with hand sketches, seeking to convey the freshness of the brand. We crafted a bold typography with rounded letters, where the dot over the ‘i’ transforms into a delicate milk droplet, creating a playful and dynamic logo. We complemented the identity by developing a robust identity system that includes a color palette, typography, iconography, and supporting graphic elements.