Premixes Leite | Packaging
Manjar Leite decided to launch its new product: the Premixes, which are ready-to-use mixes containing all the necessary ingredients for dessert manufacturing. At Vedoble, we took on the challenge of designing the packaging for its four flavors: Alfajor, Chocolate Cake, Muffin, and Keke. To create consumer-friendly and approachable proposals, we relied on our identity system and designed concepts that blend textures, illustrations, and photographs.
Our main goal was to stand out on the shelves and differentiate ourselves from the already established Premixes of competing brands in the pastry category. We began by conducting a photo session of the selected desserts to feature on the packaging. Additionally, we used the classic blue with soft and pastel colors, and selected a typography with a filled and faded finish. We also created illustrations of some ingredients like cocoa to complement the layout, aiming to convey a homemade and “handmade” sensation.
Furthermore, we utilized the back of the boxes to provide functional and valuable information; we outlined a step-by-step guide for preparing the Premixes and included a table with the ingredients and their quantities.