Kensal | Branding
B2B brands are more relevant than ever today, given the proliferation of service offerings in various industries. Kensal is a prime example. Kensal is an Architecture and Engineering studio specializing in multi-format retail projects and stores for retail brands.
We had the pleasure of redesigning the brand identity, starting from the strategy, redefining its purpose, personality, and values.
Kensal’s value proposition integrates the design and conceptualization of architecture with the structural processes of engineering. Additionally, their expertise lies in the fusion of Eastern and Western cultures. This blend of opposing yet complementary worlds inspired the brand’s identity. The logo is fundamentally typographic; however, the ‘K’ plays a dual role, as when inverted, it simulates oriental symbolism while also becoming an isotype.