Signane | Cassinelli
At Vedoble Estudio, we took on the challenge of enhancing the brand experience at Cassinelli’s locations through the integration of signage into their graphic system. In line with the company’s mission to transform homes into unique spaces, the design of the signage became an essential component to elegantly and functionally guide customers in their experiences within the premises.
The project was shaped through a creative process that began with the development of geometric patterns inspired by finishes. We applied this design by maintaining symmetrical lines and distinctive shapes such as circles, semicircles, angular, and curved edges. Careful consideration in choosing the thickness of the lines and the color palette contributed to conveying the brand’s characteristic elegance. With shades of bluish-gray for signage and deep blue for sales signage, each piece becomes a harmonious component that not only directs but also enhances the experience in Cassinelli’s spaces, thereby solidifying its position as a benchmark of excellence in the Peruvian finishes market.
